How Do Business Authors Write a Second Book?
Let’s say you’re one of the many authors on Amazon who encapsulated their business philosophy into a book. You have a powerful business asset there, but perhaps you’re not done. Why not write a second book? If you’re wondering if [...]
Why You Need a Business Social Media Audit
Most businesses have some form of social media, whether it’s a simple presence on LinkedIn or an Instagram account. Studies say 77% of small businesses in the U.S. use social media for sales, marketing, and customer service. And nearly half [...]
25 Ways to Improve Your Integrated Marketing Communication in 2025
It’s that time again! Time to implement your integrated marketing communication plan for the upcoming year. Or, perhaps it’s time to integrate the marketing communication you already have in place! Either way, this guide was developed to get you thinking [...]
Twelve Tips for Editing Your Memoir
Recently, I had the opportunity to help with editing an amazing memoir entitled The Other Side of Midnight: A journey to healing for spouses and loved ones affected by suicide by Dr. Erie S. Emery Crawford, Ph.D., LSW and published [...]
Editing Tips 101: Eliminating Talkisms From Your Writing
We write the way we speak, and that’s not always a good thing! If you’ve ever read an unedited transcript of an interview, you know that it’s natural for us to use filler words in our speech. Most people use [...]
The Engagement Trifecta for the Win: AI for Content Writing, Human Writers, and Editors
I agree with most of my peers that using AI for content creation is an opportunity and a threat. We can’t deny that AI for content writing can research across the internet and synthesize information faster than our human minds [...]
Writing a Memoir From a Journal
Do you have a journal? Have you ever thought about writing your life story? Answering yes to those two surprising questions can set your dream of writing a book into motion! I was recently honored to have the opportunity [...]
What Does a Fractional CMO Do For Your Business?
Recently, I sat on a roundtable panel of the Marketing Leaders Connect (MLC ) networking group. With two other marketing professionals, we discussed everything about fractional CMOs or Chief Marketing Officers, from who they are to what they do and [...]
Design Tips for Writing a Technical Book
I love working in publishing because it is always an adventure! When I was first asked to work with Dr. Madeleine Wallace on her new book, The SEAM Framework: Achieving Organizational Transformation in 4 Steps, I expected the final product [...]
Planning a Website Refresh in 2024
Why Planning a Website Refresh in 2024 is a Good Idea “I like my site, so why do I need a website refresh?” I’ve heard that said before, and the answer is very simple. Websites do not have the lifespan [...]
A Marketer’s Take on HEROic Thought Leadership
Recently, I was proud to be able to collaborate with Melonie Boone, Ph.D. on her thought leadership book, HEROic Leadership: The Secret to Developing Stronger High Performing Teams Using Psychological Capital. Melonie holds a doctorate in organizational behavioral psychology and [...]
What Do I Post on my Business Social Media? Here’s 65 Ideas!
It’s the age-old question of businesses everywhere: What do I put on my business social media? Posting on our personal pages is easy, right? Funny selfies, birthday and anniversary greetings, and great news about our kids, to name a few. [...]
Five Things to Remember When Writing Your Thought Leadership Business Book
Recently, I helped with the creation of a beautiful book, The Golden Five Framework: Harnessing Five Essential Types of Marketing for the 21st Century, by entrepreneur and marketing guru Jackie Camacho-Ruiz. Jackie and I go back. Way back to the [...]
A Content Writer’s Review of ChatGPT
ChatGPT is nothing short of a dirty word among the content writers of today. First of all, what self-respecting content writer would admit to using it? Isn’t that akin to saying ChatGPT can write better than you can? And there’s [...]
The Three Categories of Outside Marketing Consultants
When sales begin to sag or competitors heat up the race, organizations often turn to an outside marketing consultant for help, and with good reason. They bring fresh ideas, proven strategies, and abundant resources to boost their clients’ marketing efforts. [...]
How to Repurpose Content (and Remember to Do It!)
One of the things I’ve learned well while working in marketing all these years is how to repurpose content. A typical rule of thumb is that every piece of original marketing content should have a least five touchpoints, including the [...]
Is Video the Right Medium for Your Personal Message?
When you sit down to write a blog, does your mind ever wander to doing video instead, because of the benefits of using video in marketing? Or when you record a video, do you ever think maybe you should be [...]
Content Marketing for Moving Companies
We like creating content marketing for moving companies because in my experience, movers are good people. So many of them are family-owned, homegrown entrepreneurs who truly care about what they do and the people they serve. It only makes sense [...]
Show Your Business Some Love: Update Your Website!
Your relationship with your website is not unlike your relationship with your spouse or significant other. Sometimes we think everything is perfect, just the way it is. Sometimes we feel like something’s missing. Or things just aren’t going as well [...]
Ten Reasons to Hire a Content Writer
If you are launching a business or want to grow yours, there will probably come a time when you think, “Do I need to hire a content writer? After all, there's ChatGPT..." While it's true that AI will scrape the [...]
The Best Action Words for Press Release Headlines
Recently, Cision released its 2021 State of the Press Release report. It’s a comprehensive analysis of more than 10,000 press releases that the company distributed this year. Within its inviting pages of colorful infographics, we find a summary of the [...]
You and Your Target Market: Why Everyone is NOT Your Customer
The first job of any good entrepreneur is to determine their target market. In other words, discovering who their customer is. But it’s equally important to understand who your customer IS NOT. As a marketing communications expert, always attempting to [...]
Ten Ways to Tweak Your B2B Marketing for Awesome Results
Whenever I receive a call for B2B marketing help, there is an answer to a question that inevitably makes its way into our conversation: why are you changing your marketing NOW? Sometimes, the customer is enlightened and can speak specifically [...]
The Key to Writing a Blog Post with Intention—Your Blog Box
Writing a blog post is one of the many, regular duties a marketing department or entrepreneur performs to serve their product or brand. As a content writer, I regularly help clients with writing their blogs, and when I present them [...]
Editing Guidelines: BIW’s 10 Commandments for Editors
People call me to write and/or edit everything from brief biographies to full-length, published books, and I love it all. There’s just something incredibly satisfying about transforming a piece of writing that’s good (or even not so good) into something [...]