Project Description


RAI Jets is a private aircraft charter, aircraft management and maintenance firm in southwest Michigan. They first approached Big Ideas Writing for help with media relations, but the company was open to new initiatives to keep their audiences engaged on an ongoing basis. We were  happy to develop for them:

  • EBLASTS: Monthly eblasts for separate audiences
  • NEWSLETTER: Created and launched  “Hangar Tales” quarterly newsletter
  • SOCIAL MEDIA: Management of social media accounts and campaigns
  • PRESS RELEASES: Distribution of press releases about company updates and milestones for local, national and trade publications and sites
  • WEBSITE: New website with updated content and messaging
  • BRANDING: New, animated logo for the company  
  • ADVERTISING: Creative development of ads for sponsorships and events.

The coordinated, targeted marketing efforts and ongoing communication have helped RAI establish a higher profile with brokers and aircraft owners and help them stay top of mind with prospects. They are looking forward to more marketing initiatives.