Buff & Coat hardwood floor refinishing was turning eight years old and looking to improve and refresh their overall marketing direction and increase brand awareness. Our plan was a comprehensive strategy of media relations and change of messaging.
- MEDIA RELATIONS Feature stories on the anniversary were secured in local media outlets including Naperville Sun and Chicago Tribune. Appearance on NCTV.
- PUBLIC RELATIONS Nomination and creation of an awards kit that garnered the 2018 “Award for Business Excellence,” which created additional media opportunity
- SOCIAL MEDIA Creation of new social media outlets and development and posting of ongoing content with new messaging
- ADVERTISING Creation of new advertisements and advertorials for Buff & Coat’s existing contracts with new messaging for direct mail and local magazine outlets.
Buff & Coat is enjoying its raised profile in the community and planning additional marketing communication efforts.