It’s the age old question of businesses everywhere: What do I put on my business Facebook page?
The personal is easy, right? Funny selfies, birthday and anniversary greetings, and great news about our kids, to name a few.
But what’s appropriate on business Facebook pages?
That all depends on your audience.
Every company has a different corporate culture and industry. How much of their information should be shared with their Facebook audience is an individual matter. However, Facebook, unlike LinkedIn or even Twitter, thrives on visual and energetic content.
There are many studies and statistics out there about what content is sure to engage and encourage clickthroughs and shares, but most agree that adding a photo or video to your post will best engage your audience—up to 2.3 times more engagement according to Hubspot. Other visual content, like infographics, are likely to be shared three times more than other content. In other words, it pays to “dress up” your posts.
For the past five years I’ve been curating, creating and posting social media content for businesses, and I never seem to run out of ideas for my clients’ Facebook pages. Below I give you 60 ideas for your Facebook posts, but all you really have to do is reach out with a BRANCH—an acronym I made up to help you remember “categories” and therefore inspire your content.
B stands for Behind the Scenes. Depending on the nature of your corporate culture, there are elements of your office, environment, and people which you can share to humanize your organization and make your Facebook friends feel more connected to you. You’ll be surprised at how effectively engaging these light, fun posts can be. Posts that I have seen/created in this category include:
- Office renovations (Ex. “So excited about our new conference room!” with photo of course)
- Video office tour
- Employee birthday (with their photo)
- New equipment (“Our new 3D printer will make our job so much easier!” with photo)
- Office celebrations or special days (Ex. “Our staff dressed up for Halloween”)
- Employee workplace achievement (Ex. “Employee of the month”)
- Employee industry achievement (Ex. president of association)
- Employee personal achievement of interest (Ex. won the Boston Marathon)
- Distinguished visitor to the office (with photo)
- Photos of merchandise being staged or ready for sale (“We are set for the sale!” with image of full warehouse)
- Images of awards you may have won
- Now hiring with link to recruiter site or website career page
- Organization support for a charity or non-profit (photo of logo in program, on t-shirt, etc.)
- Post a staff photo and identify everyone in it
- Post a photo collage of the workplace
- Post a “throwback Thursday” photo
R stands for Relevant. In other words, this is information your clients really need to know about your business. These are usually changes or things your organization has done that could have a direct impact on your customers/clients.
- New hours of operation
- New services
- New website
- New logo
- An infographic about your process or services
- Post an unexpected use of your product or service
- Post your business’ commercial or advertisement
- Ask for input on a product
A stands for Around either the industry, the town, or the world. These posts connect something the business is doing to something that is happening elsewhere. These can be shared articles or originally produced content. Posts I’ve seen/created in this genre include:
- Comments on a current event in relation to the industry
- Organization/participation in an upcoming trade show. (Don’t forget to put booth number)
- Organization at an upcoming event (Link to event registration)
- Organization or employee participation in an upcoming training
- Organization hosting or sponsoring an event (Image of signage)
- Organization support of local community (Ex. Image of sponsored team jersey)
- New laws, codes, regulations or political news that would affect customers
- Show a nostalgic picture from the business-first office, first dollar earned, etc.
- Product recall notices of interest to your readers
N stands for Nice, or nice things your customers have said/done for you, or things you would like to say or do for your customers. There’s no better third-party endorsement you can get, or any better way to generate corporate goodwill!
- Testimonials your customers have given you
- Photo of a thank you note from a customer
- Photo of a customer with your product that they sent to you
- Photo of a gift your customer sent to you
- A heartfelt thank you for a good quarter, season, etc.
- A promotion for a special sale to Facebook friends
- Engage your customers by holding a contest (Ex., “Name the new mascot”, “best photo with our product”)
C is for Content. This is information that your audience will value; either generated or shared by the company.
- Link to your latest blog post
- Link to one of your older blog posts that is relevant again
- Share an article from another source that will help explain an important topic to your clients
- Share a fun cartoon about a relevant subject that will make them laugh
- Post a video answer to an often-asked customer question
- Share statistics or a chart your customers would be interested in
- An inspirational saying with an image shared from another source
- An inspirational saying with image you create with your logo on it
- Recommend a tool or technique to help customers use your product or service
- Give a recommendation (or share one) to a vendor or product connected with yours
- Honor a timely or unusual holiday. For example, if you are a restaurant, wish everyone a happy National Hamburger Day
- Offer a free ebook or whitepaper
- Post a link to your company newsletter
- Provide a summary or important information that you received from a seminar or webinar
- Share a presentation you have through a slideshow or series of posts
- Share a recipe with a relevant ingredient, name, geographic region, etc.
H stands for Happenings. What is your business doing that’s new or interesting? Keep your audience engaged in how you’re actively participating with them and the community.
- Invitations to organization-sponsored events
- New product introductions
- Promote special sales events
- Stream live at an organization-sponsored event.
I’m certain there are hundreds more. What has been your most successful piece of content posted on your business Facebook page? Let me know and I’ll add it to the list! And if you need any help with your business Facebook page, please contact us.