I was recently at a lovely meeting of WESOS (Women Entrepreneurs Secrets of Success). We we were given the opportunity to give our “elevator speeches” to each other, then were asked to perform a gesture that best expressed our business. I was truly impressed by the creativity in the room, and surprised that my gesture came to me immediately. I held both arms wide, indicating a large amount, then brought my hands in quickly, just a few inches apart, to indicate a small amount. Why? Because as a content writer, this is what I do for many of my clients.
For most businesses, they don’t come to me to figure out WHAT to write for their business..they usually have a plethora of information for me. The problem is, they need it to fit into a certain space as succinctly as possible.
For example, they may need to encapsulate their business model into a catchy tagline.
They may need website page copy that is short, to the point, but does a good job of converting the customer.
Their linkedin profile may be too short or too long. I can help them make it just right.
They may need their typically used 250-word bio condensed to a 50-word introduction for a special event or speaking engagement.
They may need a press release written from the pages and pages of information they have about their project.
Their resume is four pages long and they don’t know what to cut.
They need brochure copy developed from their lengthy website content.
These are just a few times when a content writer can come to the rescue….in a flash.
Content writers are ruthless editors. Don’t misunderstand. A content writer worth their salt will always retain the information that puts you, your company and your products and services in the best possible light, but when they are not the author, they can be completely objective. In fact, usually content writers have developed the skills to be completely objective when editing their own work.
We’re used to working within constraints. Remember when you were little and you double-spaced to make your half-page paper into one-page to meet the requirement for your English essay? Well, content writers don’t usually have that problem. For example, first drafts are usually too long because chances are there is too much to say about your wonderful business! But there is always a word count, an appropriate length that needs to be respected, and content writers see these as surmountable challenges, not constraints.
Content writers have a thick skin. We’re used to being pared down. Yes, there are times when I tear up inside because my client tells me the beautifully eloquent product description I just wrote is no longer necessary because they are not going to release that product version anymore, but in general, experienced content writers can take any editing parameters that the client can dish out. It’s part and parcel of the job.
Content writers care about the words. People who don’t like to write, don’t care about words. Writers think about words a lot. They pay attention to them, look up definitions and am intrigued by usage. Then they put their passion on paper, which is hopefully evident to the client.
Do you have content you need “pared down?” Pass that mighty content potato, eyes and all, over to Big Ideas Writing and let me pare it down for you. Contact me for your next project at 630.778.6182.