Tag Archives: freelance copywriter

Pare it Down: Why You Need a Content Writer

Edit-ContentI was recently at a lovely meeting of WESOS (Women Entrepreneurs Secrets of Success). We we were given the opportunity to give our “elevator speeches” to each other, then were asked to perform a gesture that best expressed our business. I was truly impressed by the creativity in the room, and surprised that my gesture came to me immediately. I held both arms wide, indicating a large amount, then brought my hands in quickly, just a few inches apart, to indicate a small amount. Why? Because as a content writer, this is what I do for many of my clients.

For most businesses, they don’t come to me to figure out WHAT to write for their business..they usually have a plethora of information for me. The problem is, they need it to fit into a certain space as succinctly as possible.

For example, they may need to encapsulate their business model into a catchy tagline.

They may need website page copy that is short, to the point, but does a good job of converting the customer.

Their linkedin profile may be too short or too long. I can help them make it just right.

They may need their typically used 250-word bio condensed to a 50-word introduction for a special event or speaking engagement.

They may need a press release written from the pages and pages of information they have about their project.

Their resume is four pages long and they don’t know what to cut.

They need brochure copy developed from their lengthy website content.

These are just a few times when a content writer can come to the rescue….in a flash.

Why?

Content writers are ruthless editors. Don’t misunderstand. A content writer worth their salt will always retain the information that puts you, your company and your products and services in the best possible light, but when they are not the author, they can be completely objective. In fact, usually content writers have developed the skills to be completely objective when editing their own work.

We’re used to working within constraints. Remember when you were little and you double-spaced to make your half-page paper into one-page to meet the requirement for your English essay? Well, content writers don’t usually have that problem. For example, first drafts are usually too long because chances are there is too much to say about your wonderful business! But there is always a word count, an appropriate length that needs to be respected, and content writers see these as surmountable challenges, not constraints.

Content writers have a thick skin. We’re used to being pared down. Yes, there are times when I tear up inside because my client tells me the beautifully eloquent product description I just wrote is no longer necessary because they are not going to release that product version anymore, but in general, experienced content writers can take any editing parameters that the client can dish out. It’s part and parcel of the job.

Content writers care about the words. People who don’t like to write, don’t care about words. Writers think about words a lot. They pay attention to them, look up definitions and am intrigued by usage. Then they put their passion on paper, which is hopefully evident to the client.

Do you have content you need “pared down?” Pass that mighty content potato, eyes and all, over to Big Ideas Writing and let me pare it down for you. Contact me for your next project at 630.778.6182.

THE JOY OF NEW BUSINESS CARDS

Business cards I just ordered new business cards. For me, it wasn’t just a necessity. It was a victory.

When I first opened my door as a freelance copywriter with four small children, I didn’t get out much. People would have had to storm my office to get a business card. I mainly worked for my clients in Michigan who knew me as a former employee, and only knew my company name because it was on their invoices.  I had business cards made, but somewhere I probably still have half a box of them after eight years of sporadic work on marketing projects for those special few clients.

Flash forward to 2010. I “got serious”, changed my company name to “Big Ideas Writing” and got a website. I ordered 250 cards, thinking it would take another decade to get through them.  I began to network, which is where most of my business cards went, and some of those business card recipients are now my best clients. I depleted my box of 250 and am now awaiting the printing of my new ones.

For me, having to order new cards is symbolic of my professional growth. The differences between my original and my new card communicate the wonderful changes I have gone through since I opened the doors of “Big Ideas Writing” as a freelance content writer  Just as my business has changed, my cards have as well. 

This time around, I did things differently, including enlisting the help of my friend and colleague,  Melissa Noto of Melissa Noto Design Studio See and compare! 

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Here’s my OLD ONE-SIDED BUSINESS CARD DESIGN. Designed by me. Boring. Cramped. Ho hum. Served the purpose but check out my job title. This gets filed under “what was I thinking?” It took days of consideration before I chose my job title for my next card, and I finally hit upon “communication strategist” because it perfectly expresses everything I do from content writing (always for a purpose) to putting together full marketing plans.

So, I’m so happy to have a….

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 TWO-SIDED BUSI-NESS CARD  I’m so glad I left the design to a pro! The new design gives me two sides to tell my story and more white space to make my logo (which I love more and more each day) stand out more prominently. A big shout out to  Melissa Noto of Melissa Noto Design Studio! Graphic designers always make everything they touch more beautiful and I love the elements she introduced.  I also like to think that the continuation of my card on the second side represents the growth of my business over the past few years. Maybe one side just can’t contain me!

Finally, I also have social media icons!  While I’m still getting my feet wet with the other channels, my Facebook is solid and I have a killer LInkedin profile.

Tell me, am I the only one who gets geeked about new business cards? I’d love to hear your personal story of business card joy!

 

 

 

The 5 W’s of Writing a Business Blog (Including 10 Why’s)

 

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When reporters write a story, they  use the “5 W’s”  (Who, What, Where, When and Why) to make sure they cover all of the important information.

Coincidentally, the same 5 W’s should be considered when setting up a blog!

What does it take to set up a blog? Assuming you already have a website, you may want to discuss the logistics of adding the blog to your existing webpage with your webmaster. However, before you sit down at the keyboard, let’s get the 5 W’s of your blog straight.

 THE WHO: Who will write the blog?  If you decide to have a blog, someone must write the posts. The answer to this question will depend upon your resources and your ultimate goal.  You yourself could do the writing, you could assign it to an employee or you can outsource it to a freelance content writer. I myself provide blog posts for several clients upon request or on a regular basis. Sometimes they provide me technical information which I fashion into an “audience friendly” post or I concoct a piece from an interview source provided by the client.  Sometimes, clients write some of their own blog posts and have me craft more complex ones.  Since blogs should be done consistently to develop a relationship with the audience, it is important to have a plan for continuity of posts.

THE WHAT: Purpose of the Blog  What will your blog look like?  What is its number one objective? Do you want to promote upcoming sales and promotions or educate your readers about your products? Will you position yourself as a thought leader on a particular topic?  Will you express your viewpoints about developments in the industry?  Whatever your purpose, keep it consistent so your readers know what to expect every time they log on.

THE WHEN: Frequency of Posts Some companies start out with the best intentions. I’m going to post a blog every week, they say, and it turns out to be every month. It’s important to set the bar high for yourself, especially at the beginning. Write it down and try to stick to your goal. Just like setting a goal for dieting or exercise, you may fail along the way, but at least you know what success will look like.

THE WHERE: Editorial Calendar  The “where” of your blog refers to the platform it will “live”, either your website or a hosted site like blogspot or wordpress. It also refers to your editorial calendar, which determines where your blog will take your reader. Wherever the destination, having an editorial calendar is like a roadmap to get you there. Create a chart with the desired posting dates for the calendar year, then take some time to develop ideas.  The calendar does not have to be set in stone. For example, if there is a development in your industry that warrants a post, the topic can supersede the originally scheduled piece. The purpose of the calendar will tell you where you are in your blog plans and where you will post throughout the month.

WHY Why Do I Need a Blog? When I tell clients they need to add a blog to their website, often they want to know “why?” After all, blogs are a lot of work and to be honest, the ROI can be difficult to calculate. Yet, there are many reasons like these below that can make having a blog on your website a very important part of your overall marketing strategy. I actually came up with 10 great reasons to have a blog.

#1 Reason to Have a Blog: To Drive Website Traffic!!  This is perhaps the most important reason to have a business blog. Hubspot reports that businesses that blog get 55% more website visitors than those that don’t!  This is how it works: if you are clever enough to write on an edgy, very desirable topic, those searching for information on the subject will stumble upon the keywords as they google for information, and be brought right to your blog post on your website to learn more. That’s why it’s also a good idea to include keywords in your blog that will take readers to your relevant interior web pages. 

2. To increase search engine optimization. Adding a blog actually improves the quality of your site in Google’s eyes. In the rankings, Google favors websites that post fresh content on a regular basis, as well as those that are visited more often.

3. To position yourself as a thought leader. The words “as I say in my blog,” say a lot about your expertise and your commitment to your industry.  Your blog posts become intellectual property that can be used to educate and motivate others.

4. To leverage the information.  Sometimes, blogs become the basis or informational outline for something greater—a book, a presentation, a white paper or downloadable report. Writing a book, rather than simply a blogpost, is the next step to becoming a “thought leader” on a particular topic or building awareness of the business you operate.

5. To answer your customer’s questions. One trick to coming up with blog topics is to answer those questions you get continually from your customers. These answers demonstrate what information customers may be searching for on the internet. If you provide them in the blog, the result will be increased website traffic and potential new business.

6. To share on Social Media. Always announce your blog posts on your social media, even if it is just on Linkedin. Include a link to the post and watch your website traffic stats rise.

7. To use in  your newsletter. Many customers use their blog post as the lead story in their corporate newsletter. A snippet, included with a “read more” link to the website, will bring the subscriber onto the website for further interaction with your company.

8. To use as an emotional release.  As long as the emotional tirade is appropriate, a blog can serve as an emotional outlet for the writer (and/or the reader!) about a certain, industry-related topic. It’s completely ok to espouse a strong corporate opinion in a blog, especially if your position is controversial. Just be ready to reply diplomatically to all the dissenting comments that are sure to follow!

9. To invest your employees in the company.  Depending on your situation, allowing employees to participate in the blog can give them a feeling of “investment” in the company.  Provide a small bonus to the worker for each post and you will have a more willing participant!

10. To build your brand. If you’ve determined what your company stands for, the blog is a great place to drive this brand awareness forward. Writing dedicated posts about the way you do business and why can bring the reader closer to your business.  Try blogging about your business process or your core values as they are applied to the industry.

So there you have the 5 W’s of putting together a business blog.  As a freelance content writer I regularly help companies come up with editorial calendars and stick to them with custom creative content creation. If I can help you with your blog, please contact me at 630-778-6182.

 

 

COPYWRITING AND CONTENT WRITING–WHAT’S THE DIFFERENCE?

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For years I used to introduce myself as Karen Dix, freelance copywriter.  Lately, though, I tend to introduce myself as Karen Dix, web content writer.

The truth is, I am both. And I’ve never met a company that at some point or another, didn’t need both copywriting and content writing.

Many people outside of the industry wonder, however, what exactly is the difference between a copywriter and a content writer?

Although there are several differences, the biggest is the overall OBJECTIVE of the writing. If you ask yourself if you need copy or content, you’re asking yourself if you need the words to primarily sell or inform.

COPYWRITING is as old as advertising. Because that’s what it is: the art of producing intelligent, sometimes clever but always persuasive or motivating text for the purpose of selling something or calling the reader to an action. Good copywriting addresses features and benefits of the product it is trying to sell.

Copywriting is subjective. It boldly expresses opinions, makes an argument and takes a side. The subject of the copy is unequivocally, “the best” and the definitive answer to the problem for the reader.

Copywriters write the words to sell products both online and offline products through:

online iconONLINE

Advertisements (PPC)
Eblasts
Website
Catalog Descriptions
Directory Listings

offline iconOFFLINE
Print brochures
Direct Mail
Flyers/Brochures/Marketing Collateral
Advertising (Print, Outdoor, TV, Radio)
Presentations

We’ve all seen examples of ad copy. It takes many formats:

1) Headlines. These brief lines pull the reader into an ad to tell you more and hopefully, sell you something. The ideal headline is targeted at an audience, as brief as possible, attractive to read and makes the reader want to know more. Headlines work in concert with graphics to create an overall impression that captivates the reader. Here’s an example of some advertising headlines that might just keep you reading…

THE BEST JUST GOT BETTER.

INTRODUCING A NEW WAY TO WASH YOUR DISHES.

EAT THIS TO LOSE WEIGHT!

2) Taglines. These are used to describe a company’s services, or identify their brand. Can you guess what company goes with what tagline?

I’M LOVIN’ IT

IT’S WHAT’S FOR DINNER.

DON’T LEAVE HOME WITHOUT IT.

3) Body Copy  One of a copywriter’s specialties is selling a product in as few words as possible. Printed selling pieces such as brochures, advertisements, sell sheets, direct mail, marketing collateral, websites and even exhibits have space constraints and need concise text. Therefore, copywriters choose their words very carefully.

Good copy attempts to speak personally to the reader. It can appeal to their senses and invoke a longing for the product or service.

Here’s a sample of body copy I recently wrote for a Christian summer camp in Lake Geneva:

Conference Point is located in William’s Bay, WI on Lake Geneva, a summer playground for young and old alike. Comfy cabins feature porches with views of the lake and cool breezes off the water. Together, couples and families enjoy a retreat from the hustle and bustle of work, home and children’s activities and spend time enjoying each other and God’s great creation.

Or just take time for yourself. Settle back in one of the many Adirondack chairs around the grounds and enjoy an afternoon read. Let the sounds of the waves and the rustling trees soothe your mind and soul.

Feeling hungry? Our dining hall has delicious, hearty meals all ready for you, each guaranteed to please every palate in your party.
Conference Point is the perfect, restful getaway!

My body copy was written to inform, but you could tell by my word choice that I was trying very hard to sell the place. My objective was for the reader to see the features (comfy cabins, views of the lake, a respite, dining, etc.) while I alluded to the benefits (time for yourself, soothing natural wonders, time with the family, no meal planning necessary). While I explained, I sold. There was nothing objective about it because the purpose of the copy was to motivate you to make a reservation. The audience for this piece will also be “captive.” If they bother to read the brochure, they are already somewhat open to going there.

CONTENT WRITING has seen an explosion with the millennium. The purpose of content writing is to educate, bring value and as a result, build relationships. If you have a website that imparts valuable content, you can make friends with all kinds of prospective customers who appreciate the information you give them. The purpose is to keep your company name at the forefront of their mind when they need your products and services.

Content is objective. It does not advertise, but offers valuable information that comes from a reliable source. Producing good content can be part of a strategic marketing plan and set the author as an authoritative source in their field.

Content, for the most part, is written for the digital medium and comes in a variety of formats such as:

online iconWebsite Content
Blogs
Digital Press Releases
Social Media Posts
Online Profiles and Biographies
Case Studies
White Papers
Enewsletters

Content is created to be shared. My copywriting example above, which was produced for a written piece, could be shared if the client posts a pdf on their website or social media. However, the original intention of the text or “copy” was to sell the conference within the printed brochure. Chances are it will only be shared (or accessed) by those directly interested in the product, which is in this case, a venue. Copy then, has more of a “captive” audience than content.

Does that mean the copy does not have to be written as expertly as does content? Absolutely not. It must be written just as well, for a different audience and a different purpose. Some folks would argue that the copywriter is under fire for RESULTS since their job is to directly call the reader to action. The content writer, however, produces a piece that indirectly calls the reader to action. They produce their valuable, informative piece of content and release it into cyberspace in hopes that it will be exponentially shared. It could have a call to action, but the real goal here is sharing.

Every day, people share millions of blogposts, social media posts, etc. over the internet with an audience that appreciates the value of the information each contains.

So while both kinds of writing—copy and content—benefit a business, the big question a client has to ask is if they need words to sell or inform. If you’re in business, chances are you could use one or both in your advertising and/or marketing efforts. If you’re looking for a solid, all around writer who is experienced in both copy and content, look no further.  Contact me today.

SEO COPYWRITER’S CHECKLIST FOR WRITING SEO BLOGS

  • SEO-Checklist-Blogs

Do you write your blog for SEO, or search engine optimization?

There are a million reasons to write a blog: to inform clients of a new product or service; take a stance on an issue; impart information on the industry, etc. In most situations, the rules on style, word choice, etc. are  completely up to you.

Writing a blog for search engine optimization, or SEO, however, is a different matter.  You should take certain, particular steps to optimize your post so Google can find, index, and rank it as highly as possible in the search engine results. These steps include proper use of keywords, including backlinks in the copy and attention to the length of the blog elements.

An SEO freelance copywriter can help you craft your blog posts for search engine optimization but if you are doing it yourself, this checklist can help you make sure your blog is properly optimized before you press the “publish” button. Use it regularly to ensure your blog posts will rank highly in the search engines!

KEYWORD SELECTION AND INCLUSION The first step to writing anything with search engine optimization value is keyword selection. If you don’t know what your SEO keywords should be, try google keyword planner.  There you can plug in different ideas and see how many searches are launched a month for each keyword. It also provides new keyword ideas and tells you how high the competition is for each keyword.  After you’ve selected your best two or three keywords, it’s time write content for the blog post, using the keywords you select.

TITLE w/keyword and 65-70 characters. This is the length Google wants to see. Also, make sure one of your keywords is in the title tag of your blog’s page.

KEYWORD DENSITY of no more than 3% per keyword. It’s detrimental to stuff your blog full of keywords. There are many free, online keyword density checkers, but my favorite is the Live Keyword Analysis.

KEYWORD IN FIRST PARAGRAPH Try to get a keyword in the first sentence of your blog. In this case, I have done that by using my keyword “writing for SEO?” in the first paragraph.

SEO BLOG POST KEYWORDS IN SUBHEADS. See what I did there? My keyword for this post, SEO bblog post, is slipped into the subhead.  Subheads are a good place to use SEO keywords.

KEYWORDS IN IMAGE TITLES  When you name your “image” for your post, don’t just name it “blog image.” Seize the opportunity to add a SEO keyword.  For this post, the name of my blog image is checklistseo-blog.

LENGTH LONG ENOUGH TO BE INDEXED AS RELEVANT Google likes longer posts.  Shoot for a minimum of 500 words.  Longer is better, but only if you are adding value.  If your post is repetitive, nobody will read it and you could risk alienating your audience.

3-5 BACKLINKS If someone is reading your blog, perhaps they would be interested in the other posts you have done.  However, they need some incentive to go there.  Here’s where backlinks come in. Your backlinks can be to your website pages, including other related blog posts, your web pages (and not just the home page!), online samples of your work, or press notices of your achievements.  You can also offer backlinks to industry resources, strategic partners or other service professionals, but consider the consequences. If your reader leaves your site to access the backlink, they may not return.

BACKLINK IN CTA  A call to action should always appear at the end of the blog, to motivate the reader to “do something,” whether it be call for an appointment, make a donation, seek more information, etc. Here is a good place to put in a backlink to make it as easy as possible for the reader to follow through on the desired call to action.

COMMENTS/SOCIAL SHARING Ideally, your blog should have a place for your readers to share your work. Provide if you can.

Would you need help writing a blog post for SEO or for web content writing? I’d be happy to speak with you about your needs.  Contact me today.

 

 

A THANKSGIVING FOR CLIENT APPRECIATION

 

freelance-copywriter-thanksgiving-client-appreciationAt Thanksgiving time, we usually reflect on how much we appreciate our family, friends and loved ones in our lives, but as a woman in business, this year I found myself adding my clients to the gratitude pile.  As a service provider of freelance copywriting services, I am truly grateful to the clients in my life who have touched me both personally and professionally.  If you are a service provider with clients, you know what I am talking about. As you perform your service over time, you get to know them on a personal level.  The relationship is one of give and take, and hopefully, a harmonious one.

It’s easy to take clients for granted and never show them how appreciated they are. I’ve been guilty of this. We even have those days when we hit a bump in the road with our clients and the relationship turns sour. In solid relationships however, disputes get resolved and the relationship continues, but at that moment it is easy to lose sight of all they give us besides fair (or sometimes what we perceive to be unfair) payment for our services. 

This Thanksgiving, however, I am looking back at a prosperous year with true gratitude to my clients who have made it happen.  I even was inspired to send some handwritten Thanksgiving cards with notes to them and as I did so, I reflected upon the many ways they have helped shape my life. I discovered my client relationships provide much more than a paycheck.  What, you may ask? Well, there’s the obvious ones…

Referrals. Chances are your client has already referred you to at least one other business whether you know it or not!

Validation.  Your service is good and you know it because your clients pay for it. You are undisputedly a professional!

Portfolio/Resume Growth. Clients give us challenging projects that provide the opportunities to succeed. In other words, they are directly responsible for our bragging rights!

Credibility by Association.  When you are servicing a well-respected client, it reflects well on your own business and your expertise.

But on a deeper level, clients can give you so much morejust as mine have!

 Professional Growth.  Clients offer the opportunity to try something new, learn a new technique, or break new ground in your skill set.

Personal Fulfillment.  I’m happy with my work as a professional freelance copywriter. I’m doing what I love to do and I’m grateful for the clients who allow me to do it!

Mentoring.  Ever learn anything new from a client?  I have. I’ve asked them questions, listened to their seminars and read what they write. Their collective knowledge is impressive!

Participation in your mission. Often, it’s your clients who come to your ribbon cutting, comment on your social media post or invite you to an important networking event. They support you by participating in your mission.

Friendships.  Not always, but sometimes, the business relationship reaches a new level. I have a client that I’ve worked for since the 90s.  At this point, we’re definitely more friends than business associates!

What ways have your clients touched your life?  Thanksgiving is the perfect time to pause and be thankful for them.  And feel free to leave me a comment if there are any other reasons you’re thankful for your clients this Thanksgiving!

Have a beautiful, gratitude-filled Thanksgiving holiday!

WHY HIRE A WEB CONTENT WRITER?

A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website.  “Hire-Web-Content-WriterMost of the time, my customers write their own web content,” she said.  I was taken aback, but certainly understood what she meant.  Few clients have the graphic design chops to create their own website, but since everyone “writes”, many business folks conclude that they can write copy for their own website.  And, from the number of poorly written websites out there, it seems this is exactly what is happening.

A freelance web content writer can help you grow your business in many ways and website content creation is just one of them.  So if you can put a sentence together, why hire a professional web content writer to write your website?  From all the possible answers to this question, here are my top 10!

 1. Organization.  As a freelance content writer, I would say 80% of my job is organizing content for my clients. Most web content writers are masters at organizing information.  They should be able to help you create a site map that will make sense to your readers, then use techniques to break your content into easily digestible pieces, like using bullets and subheads.

 2. Focus.  Before they sit down to write, a good web content writer will ask you important questions about your website and your mission that will help focus their words.  They will ask you to identify your target audience and your message.  What do you want them to do? Why should your prospects choose you over your competitors? All the information you give will help shape the copy into a piece that will present your business and its mission as attractively as possible.

 3. Your Personality.  A versatile,  freelance content writer should be able to write in different “voices.” Their work may be very formal for a law firm’s website, ethereal for a faith healer’s website, or fun and playful for a recipe blog.  They recognize that part of their job is finding the right tone for your content and they will work to produce content with your particular brand voice.

 4. SEO.  Search engine optimization means using different techniques, including strategic keywords, to get your website found in the search engines.  Good web content writers will know how to incorporate these keywords into your content and may even be able to help you with keyword selection.

5. Pizzazz.  Some business owners know their website copy is missing something—someone may even have told them so–but they just can’t put their finger on it.  Often, they are just missing a professional’s touch.  A solid writer can provide exciting work that flows, is easy to read and engages the reader.

6. Brevity.  You could say, “It is important to write succinctly in a website because writing that is too abundant in words could negatively affect how well the website visitor reads and reacts to the content written therein.”  Or, you could say, “Concise content is more likely to convert website visitors.”  An experienced web content writer will always use the least amount of words needed and get straight to the point so that the reader understands the message and also wants to keep reading!

 7. Clarity.  Freelance content writers are first and foremost, communicators.  They take the message you want and present it in an effective, understandable format that gets results for your business.  

8. Speed.  Since freelance web content writers are experts at what they do, chances are they can do it more quickly than you can.  Even if they are charging a large hourly wage, or substantial lump sum, think for a minute about the cost of your own time.  How long will it take you to do the writing?  What will it cost to have you or an employee engaged in website writing instead of your normal activities?  When will you be able to get to the task? By hiring help, you could stay focused on your core business and get a higher-quality result in a shorter period of time.

9. Feedback.  Ok, most web content writers aren’t graphic designers, but part of their job is to integrate image and verbiage so it wows the client.  Writers pay attention to design, just as designers pay attention to headlines. If asked, your web content writer will be able to offer valuable feedback on your graphic design direction and offer punchy headlines and sidebars that will work best with the design template.  Also, sometimes when we do something ourselves, we cannot evaluate it objectively.  A good web content writer can do that as well.

10.  And most importantly…Conversion.  Let’s face it. The real reason you want people to come to your website is to do something, whether that’s call for an appointment, make a donation or order a product.  Are you sure you know the best way to present information about your products and services that will motivate them to take the next step?  A good freelance content writer can choose words and structure phrases that motivate and inspire.

Ready to write your new website?  Or give your website copy an overdue facelift?  Contact us today for a consultation.

 

FIVE WAYS A FREELANCE WEB CONTENT WRITER CAN GROW YOUR BUSINESS

Part of having a successful business today is communicating with your audiences. For most organizations this means a quality website with valuable content like a blog, case studies or a managed social media presence with effective tweets and posts.  Large organizations may have a dedicated team member to manage these areas but smaller businesses often wonder how they can develop and maintain an affordable “big company” presence without hiring a designated writer.  The answer is…hire a freelance web content writer!  Here are five ways a freelance web content writer can help you achieve your marketing objectives:

 1) Update your outdated website.  Depending on your business, you may update your site once a year or twenty times a day, but the Small Business Administration reports that most businesses are making updates to their sites every two to three months. If you haven’t rewritten your copy since its launch, it’s probably time for a change. A good freelance web content writer can update your information, insert new and improved calls to action and even boost your SEO.

2) Write your blog…regularly. Blogs provide quality content for your visitors, establish your authority and help direct people to your website.  Some companies assign blogposts to their employees, but this takes them away from their primary responsibilities and can even have a negative effect on morale.  Someone in such an organization once revealed her real feelings about her posting duties when she diplomatically corrected herself with the party line by telling me, “We have to post—I mean, we have the opportunity to post something –each month.” A competent content writer can help you brainstorm blog topics, then research and interview you (or your employees) to create quality content for your website. Then, since the freelancer is dedicated to your blog, they will help you post regularly.

3) Research and write case studies. Web content writers are usually gifted storytellers with a fresh, objective viewpoint. It’s one thing for an employee to list the client’s objectives and state how your company fulfilled them but it’s quite another to describe how the absence of your service was making your client miserable until you rode in on a white horse and rocked their world.  Which version do you think would most effectively sell your product?

4) Herald your news. All companies have news of interest to report such as changes in staff and services, relocations and achievements.  If you don’t have anyone responsible for news distribution at your company, hiring a freelancer to do it is an effective, inexpensive way to achieve exposure on the web and in the community.

5) Assist Your Social Media.  In the realm of social media, you get what you give.  Twitter and Facebook only work if you post regularly.  Social media is like an exercise program; once you start you have to keep going to realize results.  If your staff is stretched, a freelancer can post for you on a regular basis and provide valuable suggestions on content.

Is it time for your company to hire a freelance web content writer?  I’m looking forward to writing for you. Contact me today!