Social media is an incredibly important aspect of today’s business practices, and knowing when the best time is to post or update social media can be key to exposing your content to a wider audience.
Recently, I attended a presentation on this very topic given by Maria Ramos, an award-winning blogger and social media consultant. Her website, A Savings Wow, is an eclectic mix of coupons, savings tips, and deals and giveaways. As a social media consultant, Maria helps businesses get the most from their efforts, and her presentation gave some concrete information on the best and worst times to post on some of the most popular platforms. I’ve put together this chart as a handy guide for myself (and you!) to schedule accordingly.
|Social media||Best time to post||Worst times to post|
|1-2 times per day, 1pm to 4pm ET||Weekends before 8am and after 8pm ET|
|About 3 times a day, Mondays through Thursdays from 1pm to 3pm ET||Every day after 8pm and Friday after 3pm ET|
|Mondays from 3pm to 4pm ET||—|
|2 to 4 times a week, Tuesdays through Thursdays at noon and between 5pm and 6pm ET||Mondays and Fridays between 10pm and 6am ET|
Also, if you have active social media, make sure your customers and prospects know you’re there! There are many unusual places to put your social media icons that you may not have considered.
Experts will tell you that even if you don’t follow the guidelines above, the important thing is to post, get the word out and make social media work for you!
At Big Ideas Writing, we help clients with their social media content and page management. If you need some help with yours, contact us today!