By Erica Dix, former BIW Writer
They say that you can do a lot of different things with a degree in English. Some routes are obvious to everyone, like becoming an English teacher, or going on to law school. However, many students choose English because they have a passion for writing. Of course, not everyone is cut out for writing the next great American novel, so what’s an English major to do?
The fact is, writers are in high demand, and bringing creativity to writing is a truly marketable skill. As an English major, the important thing is to know that your writing is valuable, and to explore where it will be valued.
I enjoyed learning about great literature and critiquing fiction, but I never guessed it would translate to the world of marketing communications. However, in English class, we are taught to come up with big ideas, create content from prompts, and analyze text for meaning and direction, which is exactly what is necessary to be an effective writer who can create engaging content for websites, blogs and more.
Enter Big Ideas Writing
While I was a student at DePaul, I was lucky enough to intern at my mom’s company, Big Ideas Writing, a marketing strategy and content marketing firm. I learned the basics of freelancing, and how to work independently.
One of the toughest skills I learned was how to focus myself and stay motivated even when the boss isn’t around, and you are working at home, surrounded by distractions. I learned to meet deadlines despite the allures of Netflix or the constant barrage of unanswered texts and emails. I also learned that people who are good writers have many job titles like Marketing Strategist, Social Media Manager, Project Manager, and Communications Specialist.
Every person with a liberal arts degree can turn those essay-writing skills into a great career in marketing communications if they are willing to learn a few things outside of the classroom. Here are some practical, tangible skills that Big Ideas Writing taught me, that many businesses are looking for right now.
How to write a press release. Like the iambic couplets I studied in Shakespeare class, I learned to write press releases within certain parameters to convey information in a specific way. Press releases are designed to provide information to the media, and they have to be as straightforward and informative as possible, all within a word limit. Being able to write within a very specific set of rules can be very rewarding, and hone your creativity.
How to create social media posts for business. Companies like writers who can put together a creative Facebook, Instagram or Twitter post. When you write for social media, you have to be brief, pointed, and keep your eye on the prize: increased exposure for your client. Like the essay outlines we are taught to create in English class, social media calendars and posts help us hit the objectives of our campaign and organize our ideas into relevant content.
What SEO keywords are and how to use them. Search Engine Optimization is not something that they teach in English class, but if you have a way with words, knowing a little about SEO can get your digital content found on the internet. As English majors, our attention to detail in grammar and style makes us experts at inserting SEO keywords in a natural way.
How to write a “share-worthy” blog post… like this one! In the classroom, the professor that we English majors write for is a captive audience. With a little creative problem-solving, writers can produce an informative, persuasive or disruptive blog that reaches the public and generates those views, likes and shares. Creating online content will bring your writing into the 21st century!
How to edit my own work. Everyone likes to imagine that their first draft is perfect, but anyone who rereads their first draft the next day will realize that it’s not. For many writers, that journey begins in college where professors have students rewrite essays. The novice writer is easily frustrated by revisions and criticism, but by graduation, English majors have the humility and patience that it takes to revise like a pro.
How to always look for new opportunities. Having no boss sounds like fun… until you realize that you have to become your own boss. If you’re too easy on yourself, you will never meet deadlines and strive to be your best. The only way to succeed in freelancing is to be disciplined and passionate. Never stop searching for your next project, always promote yourself, and think from the client’s perspective. Figure out what clients need, and make it available to them.
Speaking of looking for opportunities, I am currently on the hunt for my next big one. I sadly say goodbye to Big Ideas, but the skills that I learned while working there are ideal for work with a marketing agency or association, preferably one in science, medical or environmental issues. I have always had a mind for science, and minored in Environmental Studies, so I am especially interested in work that is related to science and health. I also live in Chicago and am interested in loop locations. You can check out my work portfolio here. I will always be thankful for the lessons I learned at Big Ideas Writing, and I am excited to launch a long and prosperous career in content writing and marketing.
If you are interested in referring me for a position working in content writing, please email me at email@example.com.