Big Blog

Big Blog2022-03-04T07:54:55+00:00
807, 2019

The Head Vs. The Heart: A Freelance Advertising Copywriter’s Take on Features and Benefits

By |July 8th, 2019|Content Writing, Marketing Materials, Marketing Strategy|

The Head Vs. The Heart: A Freelance Advertising Copywriter’s Take on Features and Benefits If you’re a business owner, your product or service has both features and benefits.  Both are important in the advertising and marketing [...]

506, 2019

The 5 W’s of Writing a Business Blog (Including 10 Why’s)

By |June 5th, 2019|Blogging, Content Writing, Marketing Materials, Marketing Strategy, Social Media, Website Development|

The 5 W’s of Writing a Business Blog (Including 10 Why’s) © Luis Alvarenga | Dreamstime.com When reporters write a story, they  use the “5 W’s”  (Who, What, Where, When and Why) to make sure they [...]

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