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Let me take you way back. Kinda like the picture. Before I knew what marketing communication was. When I was growing up in Hales Corners, Wisconsin and my two older brothers were playing every sport imaginable, all I wanted to [...]

Taking Digital Content to the Trade Show Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but [...]

The Head Vs. The Heart: A Freelance Advertising Copywriter’s Take on Features and Benefits If you’re a business owner, your product or service has both features and benefits.  Both are important in the advertising and marketing [...]

How to Create a Brochure from Your Web Content As a freelance copywriter, I am often retained by agencies to serve clients looking for an integrated marketing strategy. In short, this means they want to develop a brand with accompanying [...]

The 5 W’s of Writing a Business Blog (Including 10 Why’s) © Luis Alvarenga | Dreamstime.com When reporters write a story, they  use the “5 W’s”  (Who, What, Where, When and Why) to make sure they [...]

Ten Ways to Promote Your Business After You’ve Won an Award So you’ve won a business award. Congratulations!After you’re done with the awards ceremony, the handshakes, the acceptance speech, the photo op and the positioning of the trophy [...]

What Do I Put on my Business Facebook Page? It’s the age old question of businesses everywhere: What do I put on my business Facebook page? The personal is easy, right? Funny selfies, birthday and anniversary [...]

I was speaking recently with the owner of an agency who helps companies with the creation and implementation of corporate marketing plans. We were discussing the possibilities of using my services to manage some of his marketing projects, when he [...]