Big Blog

Big Blog2022-03-04T07:54:55+00:00
2710, 2023

A Marketer’s Take on HEROic Thought Leadership

By |October 27th, 2023|Business (Business & Leadership), Publishing and Ghostwriting|

Recently, I was proud to be able to collaborate with Melonie Boone, Ph.D. on her thought leadership book, HEROic Leadership: The Secret to Developing Stronger High Performing Teams Using Psychological Capital. Melonie holds a doctorate in organizational behavioral psychology and [...]

609, 2023

Five Things to Remember When Writing Your Thought Leadership Business Book

By |September 6th, 2023|Ghostwriting, Publishing|

Recently, I helped with the creation of a beautiful book, The Golden Five Framework: Harnessing Five Essential Types of Marketing for the 21st Century, by entrepreneur and marketing guru Jackie Camacho-Ruiz. Jackie and I go back. Way back to the [...]

2204, 2022

Content Marketing for Moving Companies

By |April 22nd, 2022|Blogging, Content Writing, Marketing Materials, Marketing Strategy, Media Relations, Public Relations, Social Media|

We like creating content marketing for moving companies because in my experience, movers are good people. So many of them are family-owned, homegrown entrepreneurs who truly care about what they do and the people they serve. It only makes sense [...]

1302, 2022

Show Your Business Some Love: Update Your Website!

By |February 13th, 2022|Blogging, Content Writing, Marketing Strategy, Website Development|

Your relationship with your website is not unlike your relationship with your spouse or significant other.  Sometimes we think everything is perfect, just the way it is. Sometimes we feel like something’s missing. Or things just aren’t going as well [...]

1510, 2021

You and Your Target Market: Why Everyone is NOT Your Customer

By |October 15th, 2021|Content Writing, Marketing Materials, Marketing Strategy|

The first job of any good entrepreneur is to determine their target market. In other words, discovering who their customer is. But it’s equally important to understand who your customer IS NOT. As a marketing communications expert, always attempting to [...]

2104, 2021

The Secret to Staying Young: The Making of The Nine Lives of Curious Edith

By |April 21st, 2021|Publishing and Ghostwriting|

As an editor for Fig Factor Media, I’ve worked with hundreds of authors on autobiographical chapters and full manuscripts. But when I took on the assignment to help a local woman named Edith Vosefski edit her autobiography, I became increasingly [...]

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