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807, 2019

The Head Vs. The Heart: A Freelance Advertising Copywriter’s Take on Features and Benefits

By |July 8th, 2019|Marketing Strategy|

The Head Vs. The Heart: A Freelance Advertising Copywriter’s Take on Features and Benefits If you’re a business owner, your product or service has both features and benefits.  Both are important in the advertising and marketing [...]

2806, 2019

How to Create a Brochure from Your Web Content

By |June 28th, 2019|Marketing Strategy|

How to Create a Brochure from Your Web Content As a freelance copywriter, I am often retained by agencies to serve clients looking for an integrated marketing strategy. In short, this means they want to develop a brand with accompanying [...]

506, 2019

The 5 W’s of Writing a Business Blog (Including 10 Why’s)

By |June 5th, 2019|Marketing Strategy|

The 5 W’s of Writing a Business Blog (Including 10 Why’s) © Luis Alvarenga | Dreamstime.com When reporters write a story, they  use the “5 W’s”  (Who, What, Where, When and Why) to make sure they [...]

2505, 2019

Ten Ways to Promote Your Business After You’ve Won an Award

By |May 25th, 2019|Marketing Strategy|

Ten Ways to Promote Your Business After You’ve Won an Award So you’ve won a business award. Congratulations!After you’re done with the awards ceremony, the handshakes, the acceptance speech, the photo op and the positioning of the trophy [...]

105, 2019

Why Content Writers Create Great Marketing Strategy

By |May 1st, 2019|Marketing Strategy|

I was speaking recently with the owner of an agency who helps companies with the creation and implementation of corporate marketing plans. We were discussing the possibilities of using my services to manage some of his marketing projects, when he [...]

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